Before becoming a non-profit organization appreciated and recognized by an international audience, the Area Performance was born as a privileged space of interaction between artists within the well-known Lucca Comics & Games, an autumn event that for over half a century has been celebrating the illustration and the visual arts in their plurality.
It was 1998 when a group of artists, in particular Rick Berry, Phil Hale and Gerald Brom, thought to gather in a live collective performance during the festival, giving life to a unique moment of spontaneous painting that immediately drew the attention of the public, and that since then repeats itself every year with increasingly crowded groups of onlookers and enthusiasts.
In 2018 Area Performance celebrated his first 20 years of success!